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SEO consulting: how to use SEO in eCommerce
Jan 20, 2025

SEO consulting: how to use SEO in eCommerce

SEO consultancy: Today's eCommerce requires the application of solid and effective SEO strategies. This article presents some SEO consulting standards that companies and individuals with digital business models should ...
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The importance of social networks

The importance of social networks

Aug 18, 2016

In an increasingly virtual world, your company or project also needs to be present in this context. As such, in addition to a website that conveys confidence and rigor, you should invest in creating and boosting your presence in social networks. This importance is due...

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5 steps to success for entrepreneurs

5 steps to success for entrepreneurs

Aug 11, 2016

If your company or project is in a start-up phase, you are probably wondering how to successfully leverage your brand. Following the article, take a step by step approach to succeed as an entrepreneur. For the challenge of owning a business to be...

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Three Steps to Success

Three Steps to Success

Aug 4, 2016

Three steps to success One in 10 new companies reach their fifth anniversary, according to various market analysis statistics. Say U has already surpassed this mark. It is now celebrating its seventh anniversary. Every entrepreneur knows that it's...

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The specific challenges of Marketing for a Startup

The specific challenges of Marketing for a Startup

Jun 2, 2016

Implementing a Marketing strategy for a startup is something very different from an organization or project already established in the market. To begin with, a startup lacks the recognition that facilitates the first interaction, resources are generally limited, and...

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The issues surrounding Reputational Marketing

The issues surrounding Reputational Marketing

May 26, 2016

Reputation management seems to be becoming a thing of the past. The era of reacting to crises with reactive strategies is over and discover how a brand can use a proactive approach to turn reputation into a valuable marketing strategy....

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3 steps to manage your online reputation

3 steps to manage your online reputation

May 19, 2016

It's understandable that a customer would rather buy a product or service with great reviews than a business marked by negative ones. This is why an organization must pay attention to ensuring that it has a positive online reputation - and this...

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Protecting an organization in a crisis of confidence

Protecting an organization in a crisis of confidence

May 12, 2016

By putting trust-building mechanisms in place, those responsible for communication in an organization can play a key role in maintaining public loyalty during a crisis situation that has an impact on the brand's reputation and...

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Manage Online Reputation

Manage Online Reputation

Apr 28, 2016

Creating and maintaining a positive online reputation is vital to business success. You need people talking about the organization and customers who have positive opinions about the organization's relationship. In the best case scenario you can count on online reviews...

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The possible types of stories

The possible types of stories

Apr 18, 2016

To use storytelling as an integral part of a content strategy, it becomes necessary to create relevant stories that stimulate interest, something that enhances contact with the identified target audience. Viral topics are a sure way to grab the attention of...

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