Num mundo de negócios em constante evolução, a colaboração tornou-se uma ferramenta essencial para o sucesso. Empresas que antes se percecionavam como rivais reconhecem agora os benefícios de unir forças para alcançar objetivos comuns. Crescer com o inimigo:...
Corporate social responsibility Social responsibility has become a trendy topic in the commercial world, with more and more brands investing in social causes, adapted products and active listening to the needs of today's consumer and the...
Product Placement Many brands have been focusing their communication on the product as the protagonist of their digital content. But creativity makes the difference. The term product placement started to be recognized in the mid 1980's but this communication technique...
Priceless Mastercard's marketing and communications actions over the last 10 years reveal an analytical and intelligent strategy. In recent years, various studies have revealed that experience is taking precedence over product in the list of priorities for today's user. And with a...
Mastercard Digital and technological evolution can be used to our advantage when we talk about communication and digital marketing in conjunction with an increasingly demanding public. Take the case of Mastercard. In the year 2000, people spent 14 minutes analyzing...
Instagram Instagram is a social network for sharing photos and videos, launched in 2010 with an initial intimate outlook that quickly changed. Following its acquisition by Facebook in 2012, Instagram's boom as an advertising and marketing tool...
Twitter Although Twitter has only 22% users in Portugal, it is a platform that, if well used, can bring many benefits to your business. Twitter users are very loyal to this social network because...
5 Steps to create viral content Whatever our goal in creating content, the main goal that any company has is to attract attention to our services or products. We leave you with 5 steps to create viral content that will give your networks a boost...
Brand Crisis Situation - What to do? No company, no matter how solid, ethical or responsible, is free from being involved in a brand crisis situation. With the ease and speed with which information is disseminated these days, no...
The Perverse Use of Communication Like any other activity, communication should be developed respecting ethical and deontological principles. In today's article, we refer to two documentaries that show us the controversial effects of the perverse use of...
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