by OUAB | Dec 16, 2021 | #4PRGeeks
Digital transformation Digital transformation, coupled with disruption and uncertainty, presents a significant impact on the conduct of marketing in the most recent period. Marketers are required to be able to leverage approaches that prioritize the...
by OUAB | Dec 16, 2021 | #PRExperts
Destino digital O último ano acelerou dramaticamente o “destino digital” dos profissionais de marketing de comunicação. Agora, uma série de tendências promete expandir a responsabilidade organizacional e estabelecer novas exigências a todos os envolvidos...
by OUAB | Dec 2, 2021 | #Movers&Shakers
B2B unicorns The Business to Business (B2B) context has shown continuous expansion and innovation over recent years, as the offer of new types of products and services designed for this specific business dimension grows. An ambition that is...
by OUAB | Nov 4, 2021 | #PRExperts
Reinventing communication is a difficult task, but at a time of widespread transformation and adaptation, the way we communicate will also necessarily have to be different. It is important to know the trends and the technologies designed to reach and engage...
by OUAB | Nov 4, 2021 | #Movers&Shakers
Content marketing (Digital Content strategy) is the process of creating valuable and relevant content to attract, win and engage audiences. Potential customers today are inundated with more marketing messages than ever before. This creates an environment...
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