by OUAB | Dec 16, 2021 | #SuccessSteps
Connecting with stakeholders It is expected that in 2022, and in the years to come, marketing professionals will be challenged to face an era of unexpected consequences. When faced with the challenges of recent months, there have been various expectations and predictions...
by OUAB | Dec 16, 2021 | #Movers&Shakers
Age of the Customer What do we mean by "Age of the Customer"? This term describes the latest in a series of changes shaping the business environment. The Production Era (1900 to 1960) was sustained by companies like Boeing and Ford, the Information Era (1990 to 2010)...
by OUAB | Dec 16, 2021 | #4PRGeeks
Digital transformation Digital transformation, coupled with disruption and uncertainty, presents a significant impact on the conduct of marketing in the most recent period. Marketers are required to be able to leverage approaches that prioritize the...
by OUAB | Dec 16, 2021 | #PRExperts
Digital destiny The last year has dramatically accelerated the “digital destiny” of marketing communications professionals. Now, a series of trends promises to expand organizational responsibility and set new demands on everyone involved...
by OUAB | Dec 2, 2021 | #Movers&Shakers
B2B unicorns The Business to Business (B2B) context has shown continuous expansion and innovation over recent years, as the offer of new types of products and services designed for this specific business dimension grows. An ambition that is...
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