by mink | Oct 1, 2019 | #PRExperts
Timing is everything All companies, regardless of their size or area of activity, are exposed to possible crises. To respond to a possible crisis, there are methods, tools and ways of managing it. This is, above all, a job that must...
by mink | Oct 1, 2019 | #Movers&Shakers
Every year there are cases of well-known companies that, for some reason, have gone into crisis. In these circumstances, it is essential to be transparent, proactive and have a plan in case something goes wrong. We present the case of KFC, a chain of restaurants...
by mink | Oct 1, 2019 | #SuccessSteps
Many companies ignore their poor preparation for a crisis until they are faced with it. Poor preparedness means a lack of strategy, plan and knowledge of the right tools and methods for managing a crisis. Hence, with...
by mink | Oct 1, 2019 | #4PRGeeks
Crises in an organization Crises in an organization are almost inevitable and sometimes quite unpleasant. It is up to the Public Relations (PR) professional to deal with the crisis. A correct response and a good resolution of a crisis can repair the trust lost by the...
by mink | Apr 30, 2019 | #Movers&Shakers
The recent hazardous materials drivers' strike The recent hazardous materials drivers' strike created chaos and even led to the closure of several gas stations in Portugal. No one was indifferent to the issue, especially some brands, which...
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