by mink | Jun 21, 2018 | #PRExperts
"Ignore" the trends The customer figure is central to business today. We look negatively at an organization that doesn't claim to make the customer central to its business vision, the way it thinks about it and how it develops it. But do we really understand what it is...
by mink | Feb 27, 2018 | #4PRGeeks
The Age of Digital Transformation and its Obstacles There are always communication difficulties within organizations, especially between hierarchies. The study "The Digital Culture challenge: Closing the Employee-Leadership Gap" was carried out as part of the...
by mink | Feb 8, 2018 | #4PRGeeks
The gap between what customers expect from brands and what they actually offer is one of the main challenges in today's marketing context. Some brands have established customer contact points and feedback platforms, but the...
by mink | Feb 8, 2018 | #SuccessSteps
Customer feedback Most organizations tend to evaluate themselves positively in the context of customer experience, as they focus on obvious metrics such as the number of phone calls answered or the speed of response. However, an analysis of...
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