by OUAB | Aug 25, 2020 | #Movers&Shakers
Launch Multilateral Network PT SayU developed the visual identity and launch strategy for Multilateral Network PT, the new network managed by the Agency for Investment and External Trade of Portugal (aicep Portugal Global) and the Office of Planning,...
by mink | Dec 4, 2019 | #SuccessSteps
How to implement an experiential marketing campaign? Experiential marketing is an agglomeration of actions whose aim is to bring experiences to customers by stimulating the senses and causing innovative and differentiated sensations for stakeholders, connecting them to...
by mink | May 7, 2019 | #Opinion
The need to assert a position Brands today are faced with a complex dilemma: to assert a strong position on sensitive issues at the risk of losing part of their audience or, alternatively, to avoid taking concrete positions, not to take a stand on the issue...
by mink | Apr 30, 2019 | #4PRGeeks
Politically Correct Speech in Brand Identity One of the greatest assets of any brand is its identity. In an increasingly globalized world, where it is impossible to please Greeks and Trojans, brands seem to be somewhat afraid of taking firm positions...
by mink | Apr 30, 2019 | #SuccessSteps
How to organize an event Organizing an event is an exciting challenge for any communication professional. Regardless of the size or duration of the event, you need to carefully plan every step of the way. In today's article,...
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