by Editor | Dec 21, 2022 | #PRExperts
Big Data e Ética É essencial que os profissionais de RP compreendam o impacto do big data e da ética nas práticas de comunicação. A evolução da estrutura da web está a acelerar rapidamente, o que torna o processo ainda mais desafiante. Metadados e Inteligência...
by mink | Jan 31, 2019 | #Movers&Shakers
Personalization as the key to success The world of communication is characterized, among other things, by an increasing difficulty in capturing the consumer's attention, even if only for a few seconds. Thus, there are not many examples of...
by mink | Mar 14, 2018 | #SuccessSteps
A Storytelling Strategy Storytelling is now part of everyday life for brands, going through the ability to convey thoughts, ideas and facts through a fluid, relevant and cohesive narrative. In other words, it is everything that involves how to know how to tell a story,...
by mink | Mar 14, 2018 | #Movers&Shakers
Jason Miller - Reaching beyond the professional context Personalized content can lead companies to unprecedented levels of achievement, which in turn can open the door to other projects. Continuing the introduction...
by mink | Mar 14, 2018 | #Movers&Shakers
Guaraná Antártica - A dynamic social media strategy Guaraná Antártica is a well-known soft drink brand with a relevant position on social networks, where it has taken on the objective of creating a close link with the desired target audience. This...
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