by Editor | Dec 21, 2022 | #PRExperts
Big Data and Ethics It is essential that PR professionals understand the impact of big data and ethics on communication practices. The evolution of the structure of the web is accelerating rapidly, making the process even more challenging. Metadata and Intelligence...
by mink | Jan 31, 2019 | #Movers&Shakers
Personalization as the key to success The world of communication is characterized, among other things, by an increasing difficulty in capturing the consumer's attention, even if only for a few seconds. Thus, there are not many examples of...
by mink | Mar 14, 2018 | #SuccessSteps
A Storytelling Strategy Storytelling is now part of everyday life for brands, going through the ability to convey thoughts, ideas and facts through a fluid, relevant and cohesive narrative. In other words, it is everything that involves how to know how to tell a story,...
by mink | Mar 14, 2018 | #Movers&Shakers
Jason Miller - Reaching beyond the professional context Personalized content can lead companies to unprecedented levels of achievement, which in turn can open the door to other projects. Continuing the introduction...
by mink | Mar 14, 2018 | #Movers&Shakers
Guaraná Antártica - A dynamic social media strategy Guaraná Antártica is a well-known soft drink brand with a relevant position on social networks, where it has taken on the objective of creating a close link with the desired target audience. This...
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