by OUAB | Oct 6, 2021 | #SuccessSteps
B2B companies The role in society and the business dynamics of B2B companies, particularly exporters, are unquestionably unique and the current situation presents new challenges, particularly in terms of managing relationships with customers and other stakeholders, as well as...
by OUAB | Oct 6, 2021 | #PRExperts
MKT&COMM A dinâmica da gestão, do marketing e comunicação e das relações públicas misturam-se, e muitas vezes sobrepõem-se, com frequência, na atual incerteza da economia e do futuro do trabalho. No entanto, há uma coisa que parece certa: o Propósito...
by OUAB | Aug 31, 2021 | #Movers&Shakers
InterComm Report Um estudo recente, desenvolvido pela SayU Consulting em parceria com a Escola Superior de Comunicação Social e a AICEP, revela que, num grande número das empresas, falta uma estrutura organizada e transversal de Comunicação. Esta está...
by OUAB | Aug 31, 2021 | #SuccessSteps
Networking and Public Relations Working in a coherent and integrated way the Communication will be what will allow answering the challenge of reaching not only new clients, but all stakeholders. And this dimension will be more attainable, efficient and effective with the...
by OUAB | Aug 31, 2021 | #4PRGeeks
International Market Business activity will be more successful, effective and efficient if communication processes with different stakeholders are intentionally and strategically managed. In the current context, investment in building this relationship is decisive and...
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