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Aug 31, 2021

Knowing the local reality

Networking and Public Relations


Coherent and integrated communication will enable us to meet the challenge of reaching not only new customers, but all stakeholders. And this dimension will be more achievable, efficient and effective with "local" knowledge.

A Public Relations Portugal (PRP) takes on a local dimension, which allows it to identify and respond to specific market needs - in this case in Portugal, but with participation in the Evoke Network with a global reach - reaching certain segments of the public and responding to areas of activity of particular importance, ensuring increasing effectiveness, both commercially and operationally. This issue is decisive when choosing a marketing and communications partner.

A local Marketing Communications agency knows the market. It understands its culture, history and demographics, but this dimension of knowledge doesn't end there. Knowing the main stakeholdersHow they position themselves, what they want and what they think is a wealth of knowledge that is ready to be sown.

This starting point makes it possible to think about and develop strategies that incorporate the links between local factors and brand stories. And it is identification with the brand's narrative that often convinces decision-makers. A good, well-told story ensures that there is an emotional connection to the business and allows for increased trust.

Being "local" also means an increase and improvement in connections, the networking and public relations; an agency can leverage the creation of a network and help find the people and organizations that guide and achieve business objectives.

A SayU Consulting is the benchmark for Marketing Communication solutions in Portugal and the PRP for Public Relations issues. A foreign company that wants to develop its business in Portugal needs to work on its brand in a way that explains what it is and why it can be trusted.

An organization's value proposition must be creative and disruptive. It implies a permanent re-evaluation of relations with all stakeholders. stakeholders in a constantly changing landscape. Communication, as well as the perception of this dimension and its application, must keep pace with this transformation.



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