by mink | Mar 14, 2018 | #4PRGeeks
Attractive and relevant content Before defining what type of content the company should develop, a choice must first be made based on the definition of the networks to be used and by means of the strategy, metrics, and objectives imposed by the organization. Currently,...
by mink | Mar 14, 2018 | #SuccessSteps
Integrated Marketing Communication Today, integrated communication works in harmony with several aspects, one of them being the image you want to convey and its relevance. Thus, it must take into consideration some key aspects: Communication plan...
by mink | Mar 14, 2018 | #SuccessSteps
How to create relevant content? In order to create relevant and attractive content, three significant elements must be well defined: create, publish and share. To create you have to know what to communicate and how to do it, knowing the recipient...
by mink | Mar 14, 2018 | #SuccessSteps
A Storytelling Strategy Storytelling is now part of everyday life for brands, going through the ability to convey thoughts, ideas and facts through a fluid, relevant and cohesive narrative. In other words, it is everything that involves how to know how to tell a story,...
by mink | Mar 14, 2018 | #Movers&Shakers
Coca-Cola - An emotional connection to the brand The Coca-Cola company is a good example of the application of Content Marketing. When we approach the Christmas theme, the well-known Santa Claus that is associated with the most famous soft drink in the world comes long to mind. This is one of the facts...
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