In a Business-To-Business (B2B) context that is constantly changing, account-based marketing (ABM) has become an essential strategic approach for boosting companies' sustainable growth. This paradigm shift abandons the...
The New Strategic Triad: AI, +MarCom and ABM
“AI, +MarCom and ABM: the strategic triad to revolutionize Professional Services”, in the view of the Chief Strategic Officer of the SayU/OUB consortium. What if you could make your company more innovative, agile and authentic without increasing complexity?.
MarCom: Key or Strategy in Professional Services
Text by Marta Gonçalves, Managing Partner of SayU Consulting We are living in a time of transformation in the professional services sector, in which the consolidation, for example, of multidisciplinary models - as seen in the legal profession - and the growing focus on innovation and...
+MarCom: SayU Consulting and Once Upon a Brand
SayU Consulting (SayU) and Once Upon a Brand (OUB) have just announced the launch of +MarCom, a solution that fuses creativity and strategy to transform the communication and marketing of Professional Services companies. Through this partnership, the two...
SAYU CONSULTING AND ONCE UPON A BRAND LAUNCH +MARCOM
SayU Consulting consolidates partnership with Once Upon a Brand to design an integrated solution for the Professional Services industry. Creativity and Strategy are the two strengths of +MarCom Lisbon, March 3 - SayU Consulting (SayU) and Once Upon a Brand...
SayU and Once Upon a Brand launch outsourcing service‘
+MarCom, aimed at companies in the professional sector, is being launched by Jorge Amieira (pictured, left) and Marta Gonçalves (right), as part of a consortium between SayU Consulting and Once Upon a Brand SayU Consulting (SayU) and Once Upon a Brand (OUB) are...
SAYU CONSULTING AND ONCE UPON A BRAND LAUNCH +MARCOM
SayU Consulting consolidates partnership with Once Upon a Brand to design an integrated solution for the Professional Services industry. Creativity and Strategy are the two strengths of +MarCom Lisbon, March 3 - SayU Consulting (SayU) and Once Upon a Brand...
Employee-oriented employer branding
Follow these steps to put together an effective employer branding strategy that meets your employees' needs and enhances their role. Step 1 Familiarize yourself with your organization When you are able to define the unique attributes of your...
The importance of specializing in communication
The importance of specializing in communication The new edition of the “Status of B2B Marketing” survey conducted by Intelligenzia, a pioneering B2B marketing agency - and SayU Consulting's partner in the Evoke Network - shows that companies in the Business...
The Important Role of Export Marketing
Export marketing Globalization and online commerce have contributed to the recent increase in international trade. What was once only possible for large companies is now accessible to SMEs and entrepreneurs. Products and services can more...