Covid-19 Barometer: Portuguese rush to the stores

Covid-19 Barometer: Portuguese rush to the stores

Nielsen Barometer: Consumption increases at a time when the pandemic is declared and the closure of schools is announced Personal hygiene and household products and food dominate consumption among the Portuguese A rush to the stores felt throughout the national territory....
Repositioning an Antique Shop with the GO360 Model

Repositioning an Antique Shop with the GO360 Model

Say U Consulting used the GO360 model to reposition J. Baptista, a six-year-old brand of reference in the marketing and valuation of antique jewelry and silver. The strategy applied aims to publicize and share the traditional and differentiating character of the...
#PresentsMdM in the fight against COVID-19

#PresentsMdM in the fight against COVID-19

COVID-19 | How to help MdM We have already associated ourselves with the Doctors of the World on several occasions to give them a stage and help them make known their meritorious action, within the scope of the #PresentesMdM campaign. This time, we highlight the activities that are...
Communicating (well) in adverse times

Communicating (well) in adverse times

Crisis Communication In the context of the pandemic caused by the new coronavirus, any failure in communication (internal or external) can aggravate (further the moment) or damage reputation. Useful tips and suggestions to support the adjustments that organizations...
Covid-19 Barometer: Portuguese rush to the stores

Covid-19 : Impact on consumption

Covid-19 Barometer: An unprecedented situation with impact on consumption Week 9: First impacts of Covid-19 on food retail Health, hygiene and basic products dominate consumption among the Portuguese Assortment dictates store choice, but relevance of proximity...

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