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Mar 25, 2020

Communicating (well) in adverse times

Crisis communication

Crisis communication


In the context of pandemic caused by the new coronavirusIn this context, any failure in communication (internal or external) can aggravate (even further) the moment or damage reputation. Useful hints and tips to support the adjustments organizations are making to their communication strategies.


Faced with the complexity of the current scenario and the widespread environment of uncertainty, organizations need to adapt and anticipate. It is expected that there will be more and more threats with a medium-term impact on reputation and trust.

It is crucial to address this problem with increased capacity to communicate in a transparent, regular and credible manner, with contact platforms that are appropriate to the challenges and needs of the public.

We would like to highlight some of the content we have produced recently on Crisis Communication. We believe that some of these tips and suggestions may be useful to you in the adjustments you need to make to your communication strategy.

  1. How to protect your organization in a crisis of confidence
  2. What to say (and what not to say) 
  3. Mistakes in crisis communication
  4. How to face the crisis
  5. What to do when a reputational crisis knocks on your door
  6. How to turn adversity into opportunity
  7. New paradigms in crisis management
  8. In a crisis, timing is everything & Silence is not always golden
  9. How to protect your company's reputation
  10. Agility is everything in adverse times & Preparation, the key to success

  • Definition of primary source in order to ensure that information is disseminated accurately and in a timely manner to the relevant audience/s.
  • Where and when to distribute crisis-related information.
  • It is important to maintain a single voice by having consistent communications and messages only from approved spokespeople.
  • The message must be in line with our values and code of conduct.
  • Having and maintaining clear and consistent messages throughout the process is vital.
  • Prepare the official COVID_19 message - what we are doing / what we are going to do.
  • Define for whom and how (action plan for each of the audiences, with the appropriate adjustment of the message).

The formula for communicating at a time of crisis seems difficult, but it's simple: relevance + authenticity + impact.

If you lack the necessary resources to respond to crisis communication and the challenges that this period imposes, we have the technological and human capacity to help you. 



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