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Book “Auditing to Create Value”: a new look at internal audits in the digital age
May 26, 2026

Book “Auditing to Create Value”: a new look at internal audits in the digital age

Filomena Moreira proposes internal auditing as a strategic tool for management, decision-making and value creation, in a book geared towards the regulatory and operational challenges of contemporary organizations. At a time of profound transformation in ...
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Communication in Global Markets

Communication in Global Markets

Oct 28, 2024

What changed between 2020 and 2024? In the last four years, the way Portuguese B2B companies communicate in international markets has evolved significantly and a clear trend is anticipated regarding the growing importance of communication as a tool...

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Creating convergent relationships

Creating convergent relationships

Oct 3, 2024

Purpose to create converging relationships In today's market, just having a good product or service is not enough. Consumers are attracted to brands that represent something greater. Communicating the offer becomes crucial, not just...

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Say Fusion: Convergence of ecosystems and platforms

Say Fusion: Convergence of ecosystems and platforms

Sep 30, 2024

Convergence of ecosystems: a new era of opportunities In a digital world that is constantly evolving, the convergence of ecosystems and platforms is becoming increasingly important. This fusion of different environments and technologies creates possibilities for...

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Say Purpose: Communicating purpose in the value offer

Say Purpose: Communicating purpose in the value offer

Sep 30, 2024

Communicating purpose in the value offer delivered In today's competitive market, just having a good product or service is not enough. Consumers are increasingly attracted to brands that represent something greater and that relate to their values. É...

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Say Participation: Enhancing the public experience

Say Participation: Enhancing the public experience

Sep 30, 2024

Turning interactions into memorable connections: enhancing the public experience In an increasingly competitive world, where the public's attention is hotly contested, companies and organizations of all sizes need to go the extra mile to offer...

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SEO and AI, complementary or separate tools?

SEO and AI, complementary or separate tools?

Sep 19, 2024

In recent years, the SEO community has been alarmed by what artificial intelligence (AI) could mean for traditional SEO tactics as we know them. Although AI is transforming the SEO landscape, its influence does not mean the end of...

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Topic Clusters for creating Topic Authority

Topic Clusters for creating Topic Authority

Sep 19, 2024

In today's SEO landscape, visibility and authority are crucial to success, making Topic Authority a fundamental element. Expertise in a specific topic demonstrates to Google the site's reliability and knowledge, boosting it in the SERPs and...

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What are the best ways to apply SEO on Instagram?

What are the best ways to apply SEO on Instagram?

Sep 19, 2024

SEO for Instagram consists of applying best practices to ensure that a particular profile and posts are easily found by users. However, with growing competition, standing out from all the other accounts can be a challenge. That's right.

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B2B in the virtual transition and internationalization

B2B in the virtual transition and internationalization

Sep 5, 2024

B2B communication ensures reputation in the transition to virtual and internationalization B2B (Business to Business) communication is fundamental to the success of companies operating in the corporate market, since it involves specific strategies for negotiating...

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