What is the purpose of social media? The purpose of social media (New Media) is primarily to create a brand in a digital context and increase its visibility in the face of digital opportunities. The more a brand is present on social media...


What is the purpose of social media? The purpose of social media (New Media) is primarily to create a brand in a digital context and increase its visibility in the face of digital opportunities. The more a brand is present on social media...
What are the new challenges for SMEs? The last few years have been marked by significant job creation, increased investment, balanced budgets for the Public Administrations, in parallel with an important investment effort in capacity and...
Artificial intelligence (AI) can be used in various strategies to improve the effectiveness of campaigns. Personalize the customer experience and automate repetitive tasks. But in a universe of thousands of tools and applications that make...
Artificial intelligence is such a complex and rapidly evolving technology that it can sometimes be difficult to imagine the practical applications it could have. Some of the world's most successful brands have already been using AI for several years and are reaping the...
Artificial intelligence (AI) allows marketers to gain timely insights into the preferences and behavior of their customers and provides information on all dimensions related to how they consume...
"284 Village", developed from the Collective 284, Ambits and Metaphoric consortium for the metaverse, was founded on a business curatorial genesis guided by artistic expression of innovative proposal. Lisbon, March 27, 2023 - The "284 Village" project, developed by...
- Most of the companies participating in the Mazars C-suite Barometer (86%) have a positive growth outlook for 2023 - Business leaders indicate the technological transformation of the company and the implementation of a new or improved sustainability strategy...
Lisbon, March 06, 2023 - LBC organizes tomorrow, March 7th, starting at 16h30, the webinar "The Impacts of Generative AI and the Relevance of Silicon Valley". The event aims to address the disruptive impact of Generative Artificial Intelligence and the...
Partnership between Fundação Luso-Brasileira, Laurel and PWN Lisbon trains members of the three organizations in the importance of diversity. Collective 284, is the common denominator of the partnership, putting at the service of the organizations an artistic and...