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When adaptation becomes strategic: The New Role of the Brand
Mar 26, 2026

When adaptation becomes strategic: The New Role of the Brand

  Uncertainty is no longer the exception, but the dominant context. Brands that for years have relied mainly on resilience now face a new imperative: to develop agility. AIPMM's analysis shows that companies capable of ...
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The organization of social media platforms

The organization of social media platforms

Sep 22, 2022

In an organization, various departments manage and interact with social media platforms. These include marketing, PR or corporate communications, and sometimes IT divisions. Social Media Codes of Conduct There should be policies and guidelines...

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The social media framework: risks and problems

The social media framework: risks and problems

Sep 22, 2022

Despite "self-correction" on social media channels, there are still, and always will be, major concerns about the spread of misinformation. Breaches of privacy and security, attacks by trolls and hackers, and cyberbullying occur daily. We cannot...

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The social media framework: the evolution of the web

The social media framework: the evolution of the web

Sep 22, 2022

When companies analyze, develop and use social media, they have to take into account some factors that are instrumental in these processes. Digital Audiences The “digital divide” is real, meaning the lack of access to information and communication for...

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The new and the old in the "new" media

The new and the old in the "new" media

Sep 22, 2022

One of the most significant changes in the media is the shift in control. It has gone from the total control of a few corporations or governments involved in broadcasting centrally produced content, to an open and...

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Less costs to speed up news coverage

Less costs to speed up news coverage

Sep 22, 2022

There are several ways in which Public Relations can help journalism and journalists in their work. Namely, by speeding up the creation of news and reducing the costs of its production through the distribution of reliable information. First of all,...

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Robotic Influence on Media and Public Relations

Robotic Influence on Media and Public Relations

Sep 22, 2022

Still in its infancy, the impact of automation and robotic influence can also be seen in Public Relations. Software and technology support, and sometimes replace, the need for human professionals. This last case is noticeable in the process of creating...

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Mediatization and media logic

Mediatization and media logic

Sep 22, 2022

Over the years, the PR and media industries have become logically and closely intertwined. At first glance, this might seem like a power struggle. However, this is more of a free-flowing circuit of interaction and influence....

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Eurona enters Portugal to grow

Eurona enters Portugal to grow

Sep 15, 2022

● Eurona's strategy is based on a portfolio of customers coming from Eutelsat and the experience the company has in Spain ● The company's goal is to increase the number of users with 100 Mb satellite connection and open a channel with the companies...

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