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Communicating for Responsible Growth
Mar 3, 2026

Communicating for Responsible Growth

In a business context where growth ambitions increasingly clash with social expectations, the challenge is no longer just to grow, but to grow responsibly. McKinsey & Company's recent “triple-play” analysis shows that companies ...
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The science of sustainability

The science of sustainability

Jan 31, 2022

Sustainability science in communication One of the most popular topics in sustainability science is the reduction of CO2 emissions, or the ambition of carbon neutrality on the part of organizations. But you have to pay attention to the...

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Communication in sustainability

Communication in sustainability

Jan 31, 2022

Communication in sustainability Companies are the engine of wealth creation and play a vital role in building a healthy and prosperous society for which a more balanced focus on long-term sustainable development is required. In a...

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I-MEMORIAL PERPETUATES MEMORIES IN THE VIRTUAL

I-MEMORIAL PERPETUATES MEMORIES IN THE VIRTUAL

Jan 31, 2022

i-Memorial Digital platform for sharing memories of loved ones aims to perpetuate the memory of family and friends, beyond the tributes in traditional format. i-Memorial comes to the market to keep family memories alive and to be a...

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Don't tell me, show me

Don't tell me, show me

Jan 31, 2022

What is the secret ingredient in the Unicorn ambition? The dream and ambition of Carlos Moedas in the collective challenge to create a space, in his own words, “where young people (and the less young, I might add) can turn ideas into great businesses, change the...

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SKILLS VOLUNTEERING

SKILLS VOLUNTEERING

Jan 28, 2022

Taking the opposite approach—and drawing on the skills she acquired as a professional—Marta Gonçalves, managing partner at SayU, contributes her technical expertise in the areas of marketing and communications to Médicos no Mundo. “I provide consulting services to...

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Creating campaign value for long-term strategy

Creating campaign value for long-term strategy

Jan 27, 2022

Creating Value 2022-2026 "Portugal Agora" presents the "Creating Value 2022-2026" agenda to contribute to the strategic debate aligned with the next government cycle. The document, which is being presented to the political parties in these weeks of campaigning, points out priorities and...

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Communication in a global business strategy

Communication in a global business strategy

Dec 22, 2021

The scenario we have been living through over the last year, which few could have considered in their strategic planning, has taken companies by surprise and forced them to adapt in order to ensure their survival. To what extent does communication play a role in this?.

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