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From first conversation to commitment: how to build trust with the customer
Dec 29, 2025

From first conversation to commitment: how to build trust with the customer

Trust is the silent foundation that underpins any solid relationship between consultant and client. It doesn't come about by chance: it is built. It requires intention, method and the ability to deeply understand who is on the other side. This is exactly what the five ...
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Building a brand

Building a brand

Oct 6, 2021

Brand Portugal In mid-September, aicep organized a conference on Brand Portugal with the aim of understanding how the country can distinguish itself and developing a long-term strategy for this management. The challenge is to work on the reputation that differentiates...

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The role of B2B companies

The role of B2B companies

Oct 6, 2021

B2B companies The role in society and the business dynamics of B2B companies, particularly exporters, are unquestionably unique and the current situation presents new challenges, particularly in terms of managing relationships with customers and other stakeholders, as well as...

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Purpose and Content

Purpose and Content

Oct 6, 2021

The future of business starts at the front line. And the front line is diversity. Diversity of content and purpose. Brands with purpose grow twice as fast as others. And the challenge, and the purpose, for Marketing, Communication...

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Shaping the future

Shaping the future

Oct 6, 2021

MKT&COMM The dynamics of management, marketing and communications, and public relations blend and often overlap in today's uncertain economy and future of work. However, one thing seems certain: Purpose...

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CoachISM : Management Technology Platform for Coaches

CoachISM : Management Technology Platform for Coaches

Sep 28, 2021

agap2IT has launched CoachISM, a software program designed to help soccer coaches. The digital platform centralizes, in real time, the organization of work, definition of tasks and plans, communication and monitoring of players for the technical team....

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BMAP Virtual Week: launching a business in pandemic times

BMAP Virtual Week: launching a business in pandemic times

Sep 24, 2021

11th edition of the Banco Montepio Acredita Portugal competition includes a week of speeches and debates - BMAP Virtual Week. The goal is to explore the process of launching a new business in times of pandemic. The initiative will address issues such as the impact of the pandemic of...

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