A disponibilização dos chamados “fundos comunitários”, nomeadamente no programa Portugal 2030, traz diversas oportunidades de investimento em instrumentos, ferramentas e pessoas necessárias à expansão e melhoria dos negócios. Está prevista para ainda...
The new PR With the evolution of technology, PR professionals have had to evolve the way they work. Not so long ago, for a PR person to meet someone required a substantial investment in contact...
3 tips for becoming a successful PR There are several tips for becoming a successful PR. We've highlighted three: Communication A PR needs to have strong communication skills. As well as knowing how to express...
The Public Relations activity in Portugal emerges around the 50's sponsored mainly by multinational companies. It has always been associated with a marketing aspect that emerges as a bridge for dialogue between the various publics and that, through various means, transmits the...
Learn how to manage conflict in Social Media Learn how to manage conflict in Social Media. Not all companies will succeed in the digital world, but it is increasingly difficult to stay out of it. Learn about situations that have gone unexpectedly wrong and learn some tricks for managing conflict...
3 inspiring communication tips from Microsoft, Amazon and Hulu The constant changes in technology and emerging trends make communicators' jobs harder than ever. That's no reason to give up - just ask...
The sheer size and complexity of the purpose of the Public Relations function in an organization can be clarified by looking at the functions of a professional in this area. The essential point of a professional in this field is to work in the management of...
Visual presence in content is definitely a plus. Whether through social media, email marketing or content creation, the truth is that 94% of visitors choose to pay more attention to visually strong content. This is not an easy task, a...
All businesses and brands are different and so are the communication strategies for each one. It's important to realize that all target audiences are different and that there are thousands of ways to approach them successfully. To this end, we suggest 5 elements that are...
We live in an increasingly technological world and a digital presence is ever more crucial to an organization's success. The content that passes through our timelines and those of our clients is increasingly sophisticated and massive, which leads us to a challenge...
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