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Adapting Social Media Communication
Sep 22, 2022

Adapting Social Media Communication

Communicating on social media requires some additional skills and an adaptation of style. As social networks are interactive, they require a personal and engaging way of writing rather than a didactic and authoritarian approach. Large organizations, but ...
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How do we manage risk in our marketing plans?

How do we manage risk in our marketing plans?

Jan 17, 2017

Successful marketing communication plans require reaching the right audience with the right message at the right time: a small, moving target. With traditional media, organizations have managed to mitigate the risk of failure through years of trial and error...

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How well informed is the marketing strategy?

How well informed is the marketing strategy?

Jan 10, 2017

Marketing has always combined data and inspiration: after all, there is no analytical approach that can indicate a specific direction on its own without the necessary review and internalization on the part of the professional and their know-how in analyzing information. For some time now...

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What influences consumer behavior?

What influences consumer behavior?

Jan 3, 2017

The digital revolution and the explosion of social media platforms have profoundly changed the factors that influence consumer action as they undertake their purchasing decision. When considering products and services, the public reads online reviews,...

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New search parameters

New search parameters

Dec 20, 2016

New search parameters Certainly, the wide range of devices through which we can conduct searches represents a determining factor: PCs, laptops, smartphones, tablets, TVs, etc. Alongside the variety of devices, there are different methods...

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The emergence of immersion as a strategy

The emergence of immersion as a strategy

Oct 28, 2016

Marketing can get lost in an obsession with data, metrics and trend prediction, in a quest to get a clear view of its audience that can become elusive. The next step is to integrate research and create immersive experiences. But what if...

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4 steps to discover your target audience

4 steps to discover your target audience

Oct 25, 2016

4 STEPS TO DISCOVER YOUR TARGET AUDIENCE After defining and identifying the audience you want to reach, here are 4 fundamental steps to select the segmentation to use on Facebook: Identify the audience according to the offer To start a campaign,...

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The influence of innovation

The influence of innovation

Sep 5, 2016

Although the innovation factor is now a constant in the market, dictating strategies and the relationship with the public, organizations are still trying to distinguish trends from "fads". More importantly, many are struggling with how they should adapt...

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Multiple platforms to potentiate contact

Multiple platforms to potentiate contact

Aug 8, 2016

Communication lives from contact, and the way an organization reaches out to its audience is a key element of an effective strategy for reaching out to and retaining the interest of the identified target. Without the existence of this relationship, any goal is defeated by...

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Why should reputation be a marketing priority?

Why should reputation be a marketing priority?

May 17, 2016

Why should reputation be a marketing priority? What people say about your organization online has become the most important reflection of the quality, trustworthiness and competence of your organization. It doesn't matter what your sector of activity is. A study...

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