Quer se lide com investidores, futuros parceiros ou potenciais clientes, ser capaz de cativar o público é uma das competências mais importantes para um empreendedor na realidade atual. Em especial para quem tenha ambição de ser um unicórnio. Qualquer boa...
Knowing where to start Every project inevitably begins by achieving a clear vision of how it will be presented to the market. This is a definition that takes place at the level of the business process developed, but which also has an aspect in the...
The visibility boosted by tweeting Using Twitter is not only sexy, but also clever, revealing and creates exposure for a brand. It was recently announced that Google will now identify tweets in its search results. This transformation...
Implementing the "final" reorganizations in the organization When considering a process of change in an organization, doing so by force is never an option. Unlike reorganizations of the past, which were carried out quickly, decisively and often without...
Helping an organization's operation to grow and succeed is the ultimate goal of any PR strategy put into practice. In this context, the performance of the PR professional needs to equate several distinct elements, seeking to position the...
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