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Trust as a Value. Because Your Reputation Is Your Greatest Asset

Reputation does not appear on the balance sheet, but its impact is visible throughout the organization: in the contracts won, the partnerships formed, and the talent that stays. Companies that understand this reality no longer treat reputation as a function ...

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Case Study: Macmillan's “Not Alone”, a master class in Integrated Marketing Communication

Oct 2, 2025

In the world of modern marketing, consistency is key. Whether a brand is increasing awareness, raising donations or creating long-term loyalty, Integrated Marketing Communications (IMC) ensures that all touchpoints work together...

The advantages of diversity in communication and marketing teams

Sep 1, 2025

In today's fast-paced and constantly evolving business environment, diversity in communications and marketing teams offers companies a distinct competitive advantage. Teams that bring together individuals from varied backgrounds foster...

The future and trends of Account-Based Marketing

Jun 6, 2025

Account-based marketing (ABM) has transformed the B2B marketing landscape, redefining the way companies relate to high-value accounts. From its ability to deepen relationships with customers to its alignment with...

The new role and challenges of AI in reputation management

May 13, 2025

In today's digital landscape, maintaining a positive brand image is more important than ever. With the rise of AI in reputation management, brands can now monitor and protect their online reputation more efficiently. The role of AI in...

How Can Micro-Influencers Boost Business?

May 6, 2025

Influencer marketing: a growing trend In a world that is constantly changing and evolving, it is crucial to keep abreast of trends and innovations. To stand out, brands use a variety of strategies. However, certain strategies have proved...

The duty of companies to combat misinformation

Feb 1, 2023

Fake news, disinformation - words that have unfortunately become part of our daily lives. Faced with the inescapable bombardment of information and growing social unrest, companies must combat disinformation. In today's world, less and less...

How PR and marketing work together

Feb 1, 2023

Having data is good, but we need to know how it works best. The same applies to owning a license. Acquiring the exclusive rights to use the Guinness brand didn't lead to any success for Linden Food...

Adapting Social Media Communication

Sep 22, 2022

Communicating on social media requires some additional skills and an adaptation of style. Because social media is interactive, it requires a personal and engaging mode of writing rather than a didactic and authoritarian approach. Large organizations, but...

An Opportunity for Reciprocity

Sep 22, 2022

Today, we are witnessing the greatest evolution in the history of Public Relations. New forms of digital media are developing, and PR professionals have the opportunity to cultivate practices that take advantage of social media as well as digital communications...

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U’ve got mail

Categories

Trust as a Value. Because Your Reputation Is Your Greatest Asset

Case Study: Macmillan's “Not Alone”, a master class in Integrated Marketing Communication

The advantages of diversity in communication and marketing teams

The future and trends of Account-Based Marketing

The new role and challenges of AI in reputation management

How Can Micro-Influencers Boost Business?

The duty of companies to combat misinformation

How PR and marketing work together

An Opportunity for Reciprocity

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