Communicating on social media requires some additional skills and an adaptation of style. Because social media is interactive, it requires a personal and engaging mode of writing rather than a didactic and authoritarian approach. Large organizations, but...
Digital transformation Digital transformation, coupled with disruption and uncertainty, presents a significant impact on the conduct of marketing in the most recent period. Marketers are required to be able to leverage approaches that prioritize the...
Unicorn factory Whether dealing with investors, future partners or potential clients, being able to captivate the public is one of the most important skills for an entrepreneur in today's reality. Especially for those who aspire to be a unicorn....
Normally, when we think of digital transformation, we think of cutting-edge technologies - such as artificial intelligence, big data or machine learning - that help our businesses run faster and more smoothly. But these technologies do more than...
The future of business starts at the front line. And the front line is diversity. Diversity of content and purpose. Brands with purpose grow twice as fast as others. And the challenge, and the purpose, for Marketing, Communications and Relations...
International Market Business activity will be more successful, effective and efficient if communication processes with different stakeholders are intentionally and strategically managed. In the current context, investment in building this relationship is decisive and...
Reputation Reputation should be understood as the continuous improvement of all relevant actions and behaviors within the organization, in order to meet the expectations of stakeholders and enhance feelings of admiration, esteem, respect, and trust. A...
Empowering communication Communication enables the promotion of established values within an organization, as well as the creation of narratives related to all forms of tangible and intangible organizational capital. Empowering communication involves projecting...
Context Diagnosis Among these is the challenge of defining the axes of intervention of an organization in terms of Public Relations (PR) and Communication, in order to strengthen its contribution to the creation of differentiation, reputation, trust and...
Brand reputation At the start of the second decade of the 21st century, there is a focus on brand consolidation and reputation. Communication makes the company's identity and values known to all stakeholders. In a Business to Business (B2B) business, the customer is a partner...
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