Today, we are witnessing the greatest evolution in the history of Public Relations. New forms of digital media are developing, and PR professionals have the opportunity to cultivate practices that take advantage of social media as well as digital communications...
The importance of communication Faced with the impact of a pandemic that few, if any, had anticipated and which was not included in the "crisis manuals", the challenges faced by companies on a daily basis are many. Limited in the use of trends, history, projections and planning...
Experience and know-how In today's complex and demanding environment, it is difficult to achieve results without specialized intervention. Responding to diversified challenges requires Communication...
Rethink One of the many lessons we can learn from the pandemic is that it is increasingly difficult, if not impossible, to make predictions. But that doesn't mean that we can't prepare ourselves as best we can for the uncertainties and challenges that...
Brands and their voice in communication The Covid-19 pandemic has resulted in two major immediate trends: the acceleration of digitization and digital transformation, and disinvestment in innovation and communication. While the former was an inevitability, it would only be a...
Partnerships Pondering the year that is beginning involves reflecting on the year that has passed. And this reflection is more important than ever as we enter 2021. A virus that had never been heard of until just over a year ago has killed millions of people,...
Working on Institutional Communication One of the main challenges of the organizational environment is to work on Institutional Communication, to communicate with the different stakeholders, developing strategies that align the culture to the company's discourse and directing the...
Image and Reputation In the question of corporate reputation one has to take into account some of the definitions and criteria, namely the difference between reputation and image and reputation of an organization. A brand has a triple dimension, as Coca-Cola has driven in the...
The golden rule in entrepreneurship The situation often happens. An entrepreneur puts together a business plan, chooses the niche, defines the target audience, and recognizes the competition. But when it comes time to publicize the brand there is a blockage. All the effort...
Communication to build trust The post-pandemic world will require more trust. It will be essential for Portuguese B2B exporting companies, which operate in such distinct and diverse markets, to enhance their reputation and consolidate their...
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