The year 2020 showed that companies are highly resilient. They were able to adapt quickly in the face of the COVID-19 pandemic. They quickly came to the conclusion that they had to do something different to survive. But did they know how to do B2B communication properly? Considering the new expectations, solutions and the relevance of communication today.
42% of consumers say they don't know which companies to trust According to data from the 2019 Edelman Trust Barometer Report, 42% of consumers say they don't know which companies to trust. This is a pretty relevant number and one that should make a lot of people think...
Traditional Media On April 18, Sport Lisboa e Benfica played against Eintrack Frankfurt in the quarter finals of the Europa League. On that occasion, two supporters of the red club traveled by car to the German city to support their club. However, the only...
Politically Correct Speech in Brand Identity One of the greatest assets of any brand is its identity. In an increasingly globalized world, where it is impossible to please Greeks and Trojans, brands seem to be somewhat afraid of taking firm positions...
Press Relations with results: what is the secret? The main goal of any public relations professional is to get journalists to publish their stories and thus get quality results for client brands or organizations. A...
Public Relations Professionals - What should they be like in the future? The media world has undergone enormous changes in recent years. Digital has completely altered the communication paradigm we used to know. As a result, public relations professionals...
Follow Up - Know its importance Every brand wants to appear in the media as many times as possible. However, even with the enormous growth of online media, the truth is that media space is increasingly limited. As a result, follow up to...
Is the customer wrong? - What to do in this situation "The customer is always right," is one of the phrases we hear over and over again. However, despite being a good guiding principle, the customer is not always right. So what should we do when...
Crisis Situation - When is the right time to respond? In a crisis management context, and regardless of the brand or organization in question, there is always one question: should we respond? And if we decide to do so, there is another question that must also be considered...
The Importance of Crisis Management In a crisis situation, of whatever kind, there are choices to be made. Sometimes, and especially when we're talking about a certain type of brand or organization, there's a temptation not to want to face the...
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