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From first conversation to commitment: how to build trust with the customer
Dec 29, 2025

From first conversation to commitment: how to build trust with the customer

Trust is the silent foundation that underpins any solid relationship between consultant and client. It doesn't come about by chance: it is built. It requires intention, method and the ability to deeply understand who is on the other side. This is exactly what the five ...
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What could change in PR in 2020?

What could change in PR in 2020?

Jan 6, 2020

PR is constantly evolving and with the arrival of a new year, investments and changes are already being announced. The PR Daily platform evaluated the testimonies of around 300 communication professionals about their plans for 2020, in order to identify the...

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What is Experiential Marketing?

What is Experiential Marketing?

Dec 4, 2019

Experiential marketing, as the name suggests, is a way of encouraging the purchase of goods and services through emotional stimulation and the use of the five senses, substantially improving the purchasing experience. Experiential marketing makes it possible to offer...

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What are Public Affairs?

What are Public Affairs?

Oct 31, 2019

Public Affairs Professionals can be defined as the term used to describe the relationship of an organization with its stakeholders. Stakeholders can be defined as people or groups with an interest in the organization, for example...

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How can PR face a crisis?

How can PR face a crisis?

Oct 1, 2019

Crises in an organization Crises in an organization are almost inevitable and sometimes quite unpleasant. It is up to the Public Relations (PR) professional to deal with the crisis. A correct response and a good resolution of a crisis can repair the trust lost by the...

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Consumer marketing and the consumer of the future

Consumer marketing and the consumer of the future

Aug 7, 2019

Consumer Marketing Homes are more technological and families are looking to make the most of their time by using devices that utilize Artificial Intelligence. While this may seem like a lot, a middle-class family currently has about...

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Mobile and the consumer of the future

Mobile and the consumer of the future

Aug 7, 2019

Consumer of the future According to the conclusions of the most recent report by Mary Meeker, a former Wall Street securities analyst and expert on the Internet and new technologies, on digital trends, in 2019 people will spend more time looking at their phones than...

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Video content, what has changed in the last 10 years

Video content, what has changed in the last 10 years

Jun 26, 2019

Video content Engagement with products and services, and users' time, are increasingly limited. But did you know that video publications have 38% more engagement than other formats? Video is increasingly relevant because it is the most visual and...

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Emotional Communication

Emotional Communication

Jun 26, 2019

Emotional Communication The first step in creating effective messages that are capable of reaching our target audience is to develop a message that is capable of triggering an emotional response in people. Human beings are naturally moved by emotions and emotional language can...

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