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Say GTM: Setting up a go-to-market strategy
May 6, 2025

Say GTM: Setting up a go-to-market strategy

Ensuring a successful launch: Setting up a go-to-market strategy Successfully launching a new product or service on the market requires strategic planning and proper execution. A key part of this process is the go-to-market strategy.
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Sustainability as a business lever

Sustainability as a business lever

Nov 27, 2018

Sustainability as a business lever No one is better positioned to create long-term sustainable change than businesses, and recent studies show that well-managed companies apply their resources, expertise and talent management to problems...

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Calling consumers to action on digital

Calling consumers to action on digital

Oct 31, 2018

Calling consumers to action on digital If we look around us, we are constantly surrounded by signage, messages, images, stimuli that we often don't even notice. At every moment, we are confronted with a set of actions to...

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Digital or traditional?

Digital or traditional?

Oct 31, 2018

Digital or traditional? These days it is not a simple task for companies to determine whether their communication practice should follow a more traditional or a more digital approach. But we can agree on the first step: it is about defining objectives. Before...

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Digital Marketing Vs Public Relations

Digital Marketing Vs Public Relations

Oct 24, 2018

Digital marketing and public relations are two areas of communication that can be confused by the fact that they contain some similarities in their approach and way of working. However, it is their specificities that make them easy to distinguish. And what...

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Web Summit - Europe's biggest technology event

Web Summit - Europe's biggest technology event

May 2, 2018

Web Summit - Europe's biggest technology event Founded in 2010 by Paddy Cosgrave and co-founders Daire Hickey and David Kelly, Web Summit is one of the biggest events in the world. Technology, innovation and entrepreneurship are what you'll find at this conference. In...

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Entrepreneurship in Portugal

Entrepreneurship in Portugal

May 2, 2018

Entrepreneurship in Portugal In Portugal, entrepreneurship has been on the rise in the sense that some small businesses are aiming to become large companies. Nowadays, it's possible to achieve your goals by working online. The big...

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