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Seeing is understanding: the art of conveying information without saying a word
Nov 26, 2025

Seeing is understanding: the art of conveying information without saying a word

Lessons from SlideShare and the Power of Infographics in Visual Marketing In a world where attention spans are short and information overload is the norm, the power of visuals has become a universal language. It’s no longer enough just to communicate—you have to show, engage, and inspire...
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B2B can also be unicorns

B2B can also be unicorns

Dec 2, 2021

B2B unicorns The Business to Business (B2B) context has shown continuous expansion and innovation over recent years, as the offer of new types of products and services designed for this specific business dimension grows. An ambition that is...

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A Digital Content strategy

A Digital Content strategy

Nov 4, 2021

Content marketing (Digital Content strategy) is the process of creating valuable and relevant content to attract, win and engage audiences. Potential customers today are inundated with more marketing messages than ever before. This creates an environment...

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Building a brand

Building a brand

Oct 6, 2021

Brand Portugal In mid-September, aicep organized a conference on Brand Portugal with the aim of understanding how the country can distinguish itself and developing a long-term strategy for this management. The challenge is to work on the reputation that differentiates...

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Communication as Strategy

Communication as Strategy

Aug 31, 2021

InterComm Report A recent study carried out by SayU Consulting in partnership with the Escola Superior de Comunicação Social and AICEP reveals that a large number of companies lack an organized, cross-cutting communications structure. This is...

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Communication to close deals

Communication to close deals

May 12, 2021

Communication and closing deals The pandemic, and its aftermath, will continue to challenge the resilience of people and organizations. But there is a future focused on building recovery together, based on tools, instruments and teams that achieve the...

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Digital Acceleration and Combination with Face-to-Face

Digital Acceleration and Combination with Face-to-Face

Apr 19, 2021

Digital Acceleration The specific challenges brought about by the pandemic have deepened the digitalization of business activity. This digital acceleration or technological boost was already on the horizon for many organizations, but it has now emerged with urgency and...

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Choosing a story

Choosing a story

Mar 2, 2021

In this complex, disorganized environment, aggravated by the pandemic, which requires a renewed “relationship” based on integrated Communication Marketing for the pursuit and achievement of objectives and results, organizations have to contemplate and implement...

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Diversify to grow value

Diversify to grow value

Feb 2, 2021

Diversify Of the many lessons learned from this pandemic, one of the most pervasive is that the environment will dictate the course of organizations. In an environment of growth that is longed for and expected - so that society can comply with the rules of...

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Telling a story that involves the brand

Telling a story that involves the brand

Jan 7, 2021

VUCAH, the Volatile, Uncertain, Complex, Ambiguous and Hyperconnected Environment The pandemic affects companies and organizations in different ways. For some, it's a change that has made little difference, but others were little prepared for a...

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