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Recuperação: a chave para o sucesso

Recuperação: a chave para o sucesso

O sucesso não é um evento único, mas sim uma jornada contínua. Para alcançarmos os nossos objetivos e vivermos uma vida plena, precisamos não apenas de esforço, mas também de saber recuperar e recarregar as energias. Recuperação: a chave para o sucesso.  ...

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Crescer com o inimigo: transformar rivalidades em parcerias

Crescer com o inimigo: transformar rivalidades em parcerias

Num mundo de negócios em constante evolução, a colaboração tornou-se uma ferramenta essencial para o sucesso. Empresas que antes se percecionavam como rivais reconhecem agora os benefícios de unir forças para alcançar objetivos comuns. Crescer com o inimigo:...

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The Collaborator-Driven Process

The Collaborator-Driven Process

Follow these steps to put together an effective employer branding strategy that meets your employees' needs and enhances their role. Step 1. familiarize yourself with your organization When you are able to define the unique attributes of your organization, it is...

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How to improve communication with franchisees

How to improve communication with franchisees

Effective communication is essential to the success of any franchise business. Use these tips to help keep your franchisees updated and engaged. Many of the problems that franchise businesses face can be put down to failures of...

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Why is Sustainable Communication relevant?

Why is Sustainable Communication relevant?

Sustainable communication can improve the way organizations work with the environment and their stakeholders. In turn, this strategy can help organizations increase brand loyalty, improve employee satisfaction, meet the...

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How to take advantage of AI?

How to take advantage of AI?

To get the most out of its features and potential, it is essential to know how to use AI tools to their full potential. In this way, you can achieve the goal of using artificial intelligence as an aid to successful work. A...

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B2B has to talk to Generation Z

B2B has to talk to Generation Z

One of the biggest challenges for B2B brands is adapting to the values and behaviors of the so-called Generation Z. Marked by authenticity, social responsibility and genuine connections, this generation is changing the consumer landscape, redefining the workplace and...

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The secret of Employer Branding

The secret of Employer Branding

In an increasingly competitive industry, it is important to know which employer branding strategies contribute to the success of any business. However, many companies recognize the difficulty in finding the strategies that best suit their...

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How to strengthen your startup

How to strengthen your startup

Growing and expanding a startup brings with it specific challenges. Start-ups often face various logistical challenges resulting from a lack of knowledge, funds or employees. At the same time, many companies fail to grow,...

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How PR boosts your business

How PR boosts your business

PR has its relevance for technology companies, for example, in the task of growing the company itself and its business. In terms of growth, every technology company seeks to differentiate itself from others in the same sector. It is through...

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