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Develop integrated global marketing communication programs
Oct 2, 2025

Develop integrated global marketing communication programs

In today's interconnected world, brands must do more than simply translate their messages into different languages. They must adapt their entire marketing communication strategy to reflect the needs, behaviors, and relationships of global customers. ...
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Public Affairs vs. Public Relations

Public Affairs vs. Public Relations

Oct 31, 2019

Although many people confuse or even think that Public Affairs and Public Relations are the same, they are two distinct concepts, with distinct objectives and clear differences. The distinction between these two concepts can be decisive for the efficiency of a...

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5 common mistakes in crisis communication

5 common mistakes in crisis communication

Oct 1, 2019

Many companies ignore their poor preparation for a crisis until they are faced with it. Poor preparedness means a lack of strategy, plan and knowledge of the right tools and methods for managing a crisis. Hence, with...

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Bold advertising: Burger King knows what it's doing

Bold advertising: Burger King knows what it's doing

Aug 7, 2019

Burger King Boldness has always been, and will increasingly be, one of the most important characteristics of good communication campaigns, and the results speak for themselves. Let's look at an example. We know that the Burger King brand has an ancient rivalry with MacDonald's, but...

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User Experience: the future of targeted communication

User Experience: the future of targeted communication

Aug 7, 2019

User experience The term UX (User Experience) originated in the early 1990s and was developed by Don Norman - an electrical engineer - and vice-president of Apple's research group. And it's still relevant today. The UX methodology was developed with the main objective of...

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Social responsibility is a trend among brands

Social responsibility is a trend among brands

Aug 7, 2019

Corporate social responsibility Social responsibility has become a trendy topic in the commercial world, with more and more brands investing in social causes, adapted products and active listening to the needs of today's consumer and the...

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What has changed in Product Placement in the last 10 years?

What has changed in Product Placement in the last 10 years?

Jun 26, 2019

Product Placement Many brands have been focusing their communication on the product as the protagonist of their digital content. But creativity makes the difference. The term product placement started to be recognized in the mid 1980's but this communication technique...

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The Intelligent Marketing of Mastercard - continued

The Intelligent Marketing of Mastercard - continued

Jun 26, 2019

Priceless Mastercard's marketing and communications actions over the last 10 years reveal an analytical and intelligent strategy. In recent years, various studies have revealed that experience is taking precedence over product in the list of priorities for today's user. And with a...

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Mastercard's intelligent marketing

Mastercard's intelligent marketing

Jun 26, 2019

Mastercard Digital and technological evolution can be used to our advantage when we talk about communication and digital marketing in conjunction with an increasingly demanding public. Take the case of Mastercard. In the year 2000, people spent 14 minutes analyzing...

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