Construir pontes, redes e estruturar relações num mundo pós-pandémico A pandemia alterou fundamentalmente a forma como nos relacionamos. Embora a tecnologia nos tenha mantido à tona, a necessidade humana de interação pessoal manteve-se. Agora, enquanto...
Integrated Marketing Communication Today, integrated communication works in harmony with several aspects, one of them being the image you want to convey and its relevance. Thus, it must take into consideration some key aspects: Communication plan...
How to create relevant content? In order to create relevant and attractive content, three significant elements must be well defined: create, publish and share. To create you have to know what to communicate and how to do it, knowing the recipient...
A Storytelling Strategy Storytelling is now part of everyday life for brands, going through the ability to convey thoughts, ideas and facts through a fluid, relevant and cohesive narrative. In other words, it is everything that involves how to know how to tell a story,...
Tips for effective information management Nowadays, consumers have access to all kinds of information, both before and after buying a product or service. The public has at its disposal means of acquiring information, from knowledge...
Communication Trends to Apply With the constant transformation of consumer behavior, we highlight some Marketing Trends for 2018. The year 2017 brought good communication opportunities small businesses that knew how to leverage their marketing...
Know the Advantages of an Organization's Website Today, the face of your company is not your business, but your website. Marking presence in the digital environment is crucial to be able to increase the visibility of your company or business and consequently, sales....
An Age of Opportunity The new reality opening up for marketing is centered on the customer experience and how effectively the needs of the public can be addressed. In a revolutionary trend, the public is no longer influenced by...
The decision-making process in companies The whole process of making a decision is complex. Gomes (2002) argues that we can classify decisions as simple or complex, and specific or strategic. And knowing that the consequences of this decision...
B2B Marketing Strategies It is essential to learn how to work Content Marketing very well when we talk about B2B Marketing strategies. Here are some tips for getting organized when defining your strategy: You must ensure that you have correctly defined the...
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