As pequenas e médias empresas (PME) constituem a base da economia da UE. Cerca de 99% de todas as empresas da União são PME, gerando um pouco mais de metade dos resultados económicos da UE no setor não financeiro. Estes 21 milhões de empresas...
Take a risk with communication
Chief Editor? Writing isn't simple, especially if you're in the field of content marketing. This is one of the biggest trends of this year and it needs to be done well. You need to find someone talented, ideal for the position of editor-in-chief. Hiring someone...
Conflict and negotiation techniques
Human beings begin to negotiate as babies. The very moment it is born, it cries because it has needs to be filled. It realizes it works and repeats it over and over again, until finally it learns to ask or fight in a more dignified way for what it really wants....
First impressions
It's been five minutes since the vacancy opened and the company has already received far more applications than it expected. This is today's reality and, as such, candidates need to know how to win their place. The first step is through the CV...
Capturing perfection - Instagram
Launched in 2010, the multimedia network Instagram is now one of the most popular. It has the ability to make people fall in love and lust. Since it's a photo-sharing network, the challenge is to take the perfect picture: classy and at the right angle. There are tutorials you can...
Analysis Factors
Whether you have created your own blog on the WordPress platform, or you have used outside vendors to create a professional website, you certainly have access to daily, weekly and monthly backoffice analysis information. So you can start by analyzing...
The Role of ROI
The role of ROI Everything an organization does must have a measurable ROI - and this is particularly true when it comes to any marketing tool. When it comes to online marketing, the written and visual content published must be...
Metrics to evaluate
Metrics to evaluate When it comes to measuring the effectiveness of our marketing campaigns, it is beneficial to pay attention to the interaction generated. Interaction is a significant indicator of how effective a marketing campaign is because it takes into account how...
Semantic search strategies: Structure the information
Semantic search strategies: Structure the information Structured search parameters annotate information, which is already online, to enhance clarity and increase search engine confidence. Using this parameter format does not allow...
Technology's possible applications
The possible applications of technology Marketing powered by Virtual Reality (VR) is ultimately an asset both for the public - through an improved experience - and for the brand - a more dynamic interaction in a more accessible reality...