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Analytics: Evaluating strategies and adapting course
Jan 20, 2025

Analytics: Evaluating strategies and adapting course

The key that opens doors in an ever-changing world: Evaluating content strategies In a world of constant change, where trends appear and disappear every day, the ability to evaluate, adapt and innovate your content strategies is crucial for the ...
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Analysis Factors

Analysis Factors

Jan 26, 2017

Whether you have created your own blog on the WordPress platform, or you have used outside vendors to create a professional website, you certainly have access to daily, weekly and monthly backoffice analysis information. So you can start by analyzing...

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The Role of ROI

The Role of ROI

Jan 19, 2017

The role of ROI Everything an organization does must have a measurable ROI - and this is particularly true when it comes to any marketing tool. When it comes to online marketing, the written and visual content published must be...

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Metrics to evaluate

Metrics to evaluate

Jan 12, 2017

Metrics to evaluate When it comes to measuring the effectiveness of our marketing campaigns, it is beneficial to pay attention to the interaction generated. Interaction is a significant indicator of how effective a marketing campaign is because it takes into account how...

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Semantic search strategies: Structure the information

Semantic search strategies: Structure the information

Dec 29, 2016

Semantic search strategies: Structure the information Structured search parameters annotate information, which is already online, to enhance clarity and increase search engine confidence. Using this parameter format does not allow...

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Technology's possible applications

Technology's possible applications

Oct 28, 2016

The possible applications of technology Marketing powered by Virtual Reality (VR) is ultimately an asset both for the public - through an improved experience - and for the brand - a more dynamic interaction in a more accessible reality...

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Trial and error

Trial and error

Oct 27, 2016

When campaigns are running, they should be tested through the keywords entered, bids, population dynamics, image changes and the durability of the post - trial and error You should also test the interests of the focus...

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How to conquer content

How to conquer content

Oct 20, 2016

How to conquer content There are countless ways to get in touch with your audience, whether by phone call, SMS, email, tweet, blog comment, Facebook post, LinkedIn publication, push notifications, Snapchat or Instagram, to name but a few. The ease...

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When organic content becomes paid

Oct 3, 2016

Organic content should be used to boost your promotion. If these messages perform well, they can be amplified with paid investment and can also indicate which areas of content need reworking. By using a...

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A New Strategy to Reach the Public

A New Strategy to Reach the Public

Sep 5, 2016

When we talk about creating original messages to reach an identified audience, we talk about the ability to differentiate ourselves with a discourse that clearly positions the organization in the market, that differentiates it and, at the same time, is sufficiently relevant...

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