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Internal Communication: Empowering People in Times of Change
Mar 26, 2026

Internal Communication: Empowering People in Times of Change

  In a context marked by constant transformation, internal communication is no longer just a support function. It has become an essential strategic asset for building organizational resilience. Gallagher's 2025 report highlights two ...
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How to strengthen your startup today

How to strengthen your startup today

Oct 26, 2023

Growing and expanding a startup brings with it specific challenges. Start-ups often face various logistical challenges resulting from a lack of knowledge, funds or employees. At the same time, many companies...

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How PR can boost your business

How PR can boost your business

Sep 29, 2023

PR has its relevance for technology companies, for example, in the task of growing the company itself and its business. In terms of growth, any technology company seeks to differentiate itself from others in the same sector. It is through...

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How to encourage internationalization

How to encourage internationalization

Aug 31, 2023

Small and medium-sized enterprises (SMEs) form the basis of the EU economy. Around 99% of all companies in the Union are SMEs, generating just over half of the EU's economic output in the non-financial sector. These 21 million companies...

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Accelerating personalisation targets

Accelerating personalisation targets

Jun 28, 2023

  Personalization Personalization is a force multiplier - and a business necessity - that the vast majority of consumers have come to consider a basic expectation. Organizations capable of creating and activating this capacity in a big way...

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Why is Sustainable Communication relevant?

Why is Sustainable Communication relevant?

May 25, 2023

Sustainable communication can improve the way organizations relate to the environment and their stakeholders. In turn, this strategy can help organizations increase brand loyalty, improve employee satisfaction,...

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Meaning and impact of brand journalism

Meaning and impact of brand journalism

Feb 1, 2023

  What is Brand Journalism? The term was coined in 2004, but the definition is still being debated. Despite this, it has become an important factor in corporate communication. As Pullizzi wrote in 2012 - "all brands, in order to attract and...

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Public Relations and journalists

Public Relations and journalists

Feb 1, 2023

The power of PR and journalists working together is a force to be reckoned with. Take the case of Honeywell, a Fortune 100 company operating in the aerospace industry. However, the brand was characterized by a lack of awareness...

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How to create a viral campaign

How to create a viral campaign

Feb 1, 2023

  Everyone knows how to create a viral campaign. But it doesn't come as easily as it seems. Luck plays a very small part in the equation. Most of the success comes down to insight and creativity. It's a common misconception that spending...

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