Assegurar a confiança do mercado: conquistar a reputação A reputação de uma marca é um ativo valioso que fortalece a confiança dos clientes, diferencia a empresa da concorrência e aumenta a sua resiliência no mercado. Investir em estratégias para...
Successful Videoconferencing Videoconferencing has become part of work routines and will increasingly be a tool used in all work dimensions, marketing and communication included. If you are not careful with your image, colleagues and clients will be...
Crisis Communication In the context of the pandemic caused by the new coronavirus, any failure in communication (internal or external) can aggravate (further the moment) or damage reputation. Useful tips and suggestions to support the adjustments that organizations...
Minimalism, a new way of being of brands Minimalism is a new way of being in life, of doing away with excesses, of living simply and detached. There are more and more people and brands adhering to this lifestyle. In today's article we present...
Over the past year there have been many Public Relations (PR) campaigns that have caught our attention in different ways. In today's article we're going to look back at two PR campaigns developed in 2019 that had a big impact on the public: - Nike: The...
How to implement an experiential marketing campaign? Experiential marketing is an agglomeration of actions whose aim is to bring experiences to customers by stimulating the senses and causing innovative and differentiated sensations for stakeholders, connecting them to...
Although many people confuse or even think that Public Affairs and Public Relations are the same, they are two distinct concepts, with distinct objectives and clear differences. The distinction between these two concepts can be decisive for the efficiency of a...
Many companies ignore their poor preparation for a crisis until they are faced with it. Poor preparedness means a lack of strategy, plan and knowledge of the right tools and methods for managing a crisis. Hence, with...
Digital Future One of the most surprising conclusions of Mary Meeker's 2019 digital trends report reveals that the Internet is "saturated". But why? We currently know that around 51% of the global population (3.8 billion people) is...
Burger King Boldness has always been, and will increasingly be, one of the most important characteristics of good communication campaigns, and the results speak for themselves. Let's look at an example. We know that the Burger King brand has an ancient rivalry with MacDonald's, but...
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