Sigas estes passos para montar uma estratégia eficaz de employer branding que responda às necessidades dos seus colaboradores e potencie o seu papel. Passo 1. Familiarize-se com a sua organização Quando é capaz de definir os atributos exclusivos da sua...
How to organize an event Organizing an event is an exciting challenge for any communication professional. Regardless of the size or duration of the event, you need to carefully plan every step of the way. In today's article,...
Should brands be on all social networks? Today, social networks are as important a communication channel as any other. When we want to find out more about a particular brand, one of the first things we do is a quick search...
O que é um Press Release? A questão como escrever um press release (PR), surge do facto de que este formato é uma das principais ferramentas de comunicação de relações públicas (RP). Apesar do desenvolvimento tecnológico e de algumas previsões que apontavam a perda de...
Influencer Marketing is a Reality The world of digital influencers seems to be here to stay, which has given rise to influencer marketing. Selecting the right influencers is not always an easy process and must be done in a way that ambassadors...
How to catch a journalist's attention? Establishing a relationship and getting a journalist's attention is one of the main assets of any communication professional. However, since journalists have less and less time, this has been a...
Crisis Situations: 3 New Scenarios The development of new technologies, notably social networking, has brought numerous opportunities in terms of communication. However, it has also led to new potential hotbeds of crisis situations. Here are three...
Content Marketing - 5 roles every team should have The demands and challenges placed on a Content Marketing team today are completely different from what they were in the past. Today, a team of this type must be able to abandon the old dogmas and be...
99% of the Time We Only Think of Facebook When we think of social networks, the truth is that 99% of the time we only think of Facebook, Instagram or Twitter. However, there are other options and - without detracting from the predominance of the former - with...
Advantages of Organic Content on Social Media It is undeniable that, increasingly, the social media business model is turning to a paid side. Although it is increasingly difficult to grow on these platforms without investing in sponsored content, there are...
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