by Editor | Mar 21, 2022 | #PRExperts
Investment has not “died” with the pandemic. Despite the uncertainty, or even because of it, the will to create new business opportunities remains present and impacts the market in a positive way. The pandemic hasn't killed the entrepreneurial spirit....
by OUAB | Mar 2, 2022 | #SuccessSteps
B2B market This year the B2B market will be marked by several trends, driven by the digital transformation, which has accelerated in the last two years. Operational processes and activities are being optimized and new channels of communication are being...
by OUAB | Mar 2, 2022 | #Movers&Shakers
Millennials Millennials are the first generation to be born into the digital age. They are known for rejecting traditional lifestyles, have a tendency to move through various jobs and roles in a short space of time, are communicators, value free time and ...
by OUAB | Mar 2, 2022 | #4PRGeeks
B2B Public Relations The concept of B2B Public Relations (B2B PR) is based on the recognition that most organizations, businesses and individual professionals sell products and services to other businesses rather than directly to the consumer....
by OUAB | Mar 2, 2022 | #PRExperts
Interconnected ecosystems The pandemic has brought new challenges to business and now we need to look ahead and, based on this two-year experience, to the future. Marketing, Communications and Public Relations (PR), particularly in its...
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