Interconnected ecosystems

The pandemic has brought new challenges to business and now we need to look ahead and, based on this two-year experience, to the future. Marketing, Communication and Public Relations (PR), particularly in its Business-To-Business (B2B) specialization, is on the rise, a trend that cuts across all sectors.

B2B is a combination of interconnected ecosystems, financial services, energy, telecommunications or aviation, to name a few, all of them massively disrupted by technology and with the pandemic as a backdrop. As a model is the alignment of support for brands within this ecosystem, both with insights and topics to help with communication during the move.

The aim is to combine B2B with information, media and technology resources. This combination - B2B with the so-called "technological B2B" - has been the lever of the post-pandemic economic recovery and confidence seems to be recovering, with some expectation for the future. However, companies of any size that are not diversified, with liquidity and financial strength and a strong culture of collaboration and commitment at work are likely to have a harder time.

B2B starts with an in-depth knowledge of the market. A true understanding of the complexity of sectors means that you can deliver to stakeholders relevant, thoughtful and innovative creativity. The alignment of this performance allows for a fully integrated approach that makes clients think beyond the immediate, guaranteeing the success of the post-resurgence.pandemic.

The demand for marketing, communications and public relations services has grown due to the inability of companies to meet with customers, and prospectsThis has led to a demand for digital channels and content to replace personal channels. There has been a greater demand for influencer marketing and evaluation of social mediaas well as greater investment in tought leadership and digital content to generate leads e awarness brands.

And this is where communication plays a decisive role. Innovating with creative campaigns and using digital platforms for publication. When the use of these tools is convincing, it increases the engament with the stakeholders. Many companies have already realized that communication is the key to success and it could have a real impact on the way we live.