by mink | Feb 14, 2018 | #SuccessSteps
The decision-making process in companies The whole process of making a decision is complex. Gomes (2002) argues that we can classify decisions as simple or complex, and specific or strategic. And knowing that the consequences of this decision...
by mink | Feb 14, 2018 | #Movers&Shakers
Lanidor and LA Life Style Portuguese companies that are succeeding in the market and taking the name of Portugal further. It's not very common to associate the name Portugal with big brands, because of the stereotype that big, well-known brands come from the USA,...
by mink | Feb 8, 2018 | #PRExperts
Trends : The customer is central to business today. Trends show us that we look negatively on an organization that doesn't make the customer the center of its business vision, the way it thinks about it and how it develops it. But do we really understand...
by mink | Feb 6, 2018 | #4PRGeeks
The importance of a brand's image and reputation The image and reputation of a brand, business, company or organization is crucial to its success. As consumers, when we visit an establishment for the first time or decide to buy a product or...
by mink | Dec 28, 2017 | #4PRGeeks
The effectiveness of Influencer Marketing Popularity is very versatile. Social media offers powerful platforms for connecting with fans by subtly selling products or services on behalf of brands. Influencer marketing has become a powerful weapon...
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