The decision-making process in companies

The decision-making process in companies

The decision-making process in companies The whole process of making a decision is complex. Gomes (2002) argues that we can classify decisions as simple or complex, and specific or strategic. And knowing that the consequences of this decision...
"Ignore trends

"Ignore" the trends

Trends : The customer is central to business today. Trends show us that we look negatively on an organization that doesn't make the customer the center of its business vision, the way it thinks about it and how it develops it. But do we really understand...
The effectiveness of Influence Marketing

The effectiveness of Influence Marketing

The effectiveness of Influencer Marketing Popularity is very versatile. Social media offers powerful platforms for connecting with fans by subtly selling products or services on behalf of brands. Influencer marketing has become a powerful weapon...