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PR with Purpose and Sustainable Communication

PR with Purpose and Sustainable Communication

Sustainability and purpose-driven communication have become central pillars of PR. Brands are now challenged not only to adopt environmentally and socially responsible practices, but also to communicate these efforts in an authentic way. There are several ...
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A guide for first-time caravanners

A guide for first-time caravanners

Caravans: Euromaster advises checking tire pressure and condition, oil level, coolant, lights, brakes, wipers, filters and alternator system. Lisbon, August 16, 2023 - In just three...

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Learn about the risks of off-road driving

Learn about the risks of off-road driving

Increased demand for rural tourism and the consequent increase in off-road driving also put tires at risk and make it necessary to replace the car's cabin filter. Lisbon, August 1, 2023 - Data from the National Institute of...

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Talent: Mazars recruits 60 staff

Talent: Mazars recruits 60 staff

New employees will integrate the main business areas of the auditor and consultant Integration at a time of new concerns and ambitions among professionals Talent requirements, innovation and sustainability at the center of priorities Objective is to continue to...

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TireCheck: Fleets can save over €6,000/year

TireCheck: Fleets can save over €6,000/year

Alternation extends the life of industrial vehicle tires in 20%. TireCheck program presented at the National Transport Exhibition. Lisbon, July 21, 2023 - By using predictive maintenance, transport companies can save, on average, more than...

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Quokka: Automaise creates own Large Language Model

Quokka: Automaise creates own Large Language Model

A model made in Portugal that specializes in customer support tasks. Braga Technology developed Automaise Quokka based on computational efficiency, sustainability and security. Base version available as open source. Braga, 28th of...

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Personalisation as a strategy

Personalisation as a strategy

Personalized service in communication contributes greatly to encouraging consumers to buy from a brand. People like to feel special and this is reflected in the way they behave on a daily basis. Developing a...

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The Value of Personalized Communication

The Value of Personalized Communication

Personalized communication Although it depends on the communication channel selected, the way it is being used and other factors to take into account, personalized communication generally means approaching a piece of content or an interaction with the customer and making it...

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