The competitiveness of the market requires companies to adopt specific strategies in order to improve their positioning.

Financial Technology

One of the examples of technology companies adopting Public Relations (PR) strategies is companies in the area of Financialmore specifically, financial technology or FinTechThese companies are looking to improve and automate their services. The evolution in the use of new technologies, particularly the internet and mobile devices, has brought about a huge change in the market. Financial tasks that used to be the responsibility of large firms can now easily be part of people's daily banking and financial lives. 

The case of the company Chargebee consists of a financial technology which is concerned with helping individuals and small businesses automate and manage their invoices, subscriptions and more. By providing this type of service, Chargebee searched for PR strategies to communicate this type of information on a large scale. 

B2B and SaaS companies

It is also possible to apply talent management and team planning strategies to companies CRISIS (Business to Business) e SaaS (Software as a Service). In the case of SaaS companies, they provide a service in which your software is implemented in the cloud and can be accessed anywhere, and this type of model is very attractive to different segments of companies - SMEs to large companies - thanks to its practical nature. For example, companies such as Recruitee use HR SaaS services, in other words, they have a software which helps with the recruitment process for new employees. This type of service has enabled the company to become a market leader, while consolidating a significant media presence in order to expand and communicate its solutions. With the help of PR, companies such as Recruitee have the opportunity to strengthen their position in the market by becoming a trustworthy company, establishing a foothold in the market. thought leader by providing relevant and specialized information. 

PR marketing establishes a position of relevance in relation to the task of highlighting and raising the profile of certain companies, as well as presenting their responses to solving the challenges identified in the market.