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Portugal becomes new strategic hub for JTA International Investment Holding
Apr 14, 2026

Portugal becomes new strategic hub for JTA International Investment Holding

Global investment holding company prepares new wave of long-term investment projects in Portugal and appoints Fernando Fraga as Country Manager to lead the identification and development of opportunities in various sectors. JTA International ...
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How PR and marketing work together

How PR and marketing work together

Feb 1, 2023

Having data is good, but we need to know how it works best. The same applies to owning a license. Acquiring the exclusive rights to use the Guinness brand didn't lead to any success for Linden Food...

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Strategies for Empowering Customers

Strategies for Empowering Customers

Feb 1, 2023

In the B2B sector, your brand's main role is to satisfy your professional needs. However, sometimes you also have to empower your customers to succeed. Represent them on your behalf, and give them the tools to work together...

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Public Relations and journalists

Public Relations and journalists

Feb 1, 2023

The power of PR and journalists working together is a force to be reckoned with. Take the case of Honeywell, a Fortune 100 company operating in the aerospace industry. However, the brand was characterized by a lack of awareness...

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How to create a viral campaign

How to create a viral campaign

Feb 1, 2023

  Everyone knows how to create a viral campaign. But it doesn't come as easily as it seems. Luck plays a very small part in the equation. Most of the success comes down to insight and creativity. It's a common misconception that spending...

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Study Reveals Strategic Role of Corporate Communication

Study Reveals Strategic Role of Corporate Communication

Jan 9, 2023

The success of B2B (business to business) exporting companies is intrinsically linked to their commitment to communication. More than two thirds of these organizations plan to invest in this area in the near future, consolidating its critical role in...

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