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Current Trends in Corporate Branding: What Companies Must Keep Up With
Mar 3, 2026

Current Trends in Corporate Branding: What Companies Must Keep Up With

Today's corporate brands operate in an environment where sustainability requirements, geopolitical changes and digital acceleration constantly intersect. IMD's analysis highlights the growing importance of integrating sustainability into ...
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Debate of excellence in tourism innovation

Debate of excellence in tourism innovation

Mar 11, 2022

"What's Next - Innovating Tourism", an event organized by NEST - Centro de Inovação do Turismo, has an excellent line-up for thinking about the future of a strategic sector of the Portuguese economy. From the BTL Labs stage, dedicated to Innovation, dozens of...

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EXPOFRANCHISE: 25 YEARS OF BOOSTING FRANCHISING

EXPOFRANCHISE: 25 YEARS OF BOOSTING FRANCHISING

Mar 8, 2022

Event: Expofranchise 2022 Date: April 19 and 20, 2022 Time: 10h00-20h00 Place: Pavilhão Carlos Lopes, Av. Sidónio Pais 16, 1070-051 Lisboa Lisbon, March 08, 2022 - The 25th edition of Expofranchise will take place on April 19 and 20, at the Pavilhão...

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Franchising entrusts communication to SayU Consulting

Franchising entrusts communication to SayU Consulting

Mar 2, 2022

  SayU Consulting is the Portuguese Franchising Association's partner in strengthening its communication strategy. The move comes at a time of new challenges for companies and entrepreneurs and opportunities for the franchising sector. ...

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B2B market trends

B2B market trends

Mar 2, 2022

B2B market This year the B2B market will be marked by several trends, driven by the digital transformation, which has accelerated in the last two years. Operational processes and activities are being optimized and new channels of communication are being...

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The specificity of B2B

The specificity of B2B

Mar 2, 2022

B2B Public Relations The concept of B2B Public Relations (B2B PR) is based on the recognition that most organizations, businesses and individual professionals sell products and services to other businesses rather than directly to the consumer....

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