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Turning Disruption into Strategy

Turning Disruption into Strategy

    Disruption is no longer an exception. It has become the permanent operating environment of organizations. The latest USC Annenberg Global Communication Report shows that communication leaders face the challenge of managing change ...
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Strengthen the connection with stakeholders

Strengthen the connection with stakeholders

Connecting with stakeholders It is expected that in 2022, and in the years to come, marketing professionals will be challenged to face an era of unexpected consequences. When faced with the challenges of recent months, there have been various expectations and predictions...

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Embracing the Age of the Customer

Embracing the Age of the Customer

Age of the Customer What do we mean by "Age of the Customer"? This term describes the latest in a series of changes shaping the business environment. The Production Era (1900 to 1960) was sustained by companies like Boeing and Ford, the Information Era (1990 to 2010)...

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Innovate in the approach to the market

Innovate in the approach to the market

Digital transformation Digital transformation, coupled with disruption and uncertainty, presents a significant impact on the conduct of marketing in the most recent period. Marketers are required to be able to leverage approaches that prioritize the...

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We are all "digital". Now what?

We are all "digital". Now what?

Digital destiny The last year has dramatically accelerated the “digital destiny” of marketing communications professionals. Now, a series of trends promises to expand organizational responsibility and set new demands on everyone involved...

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B2B can also be unicorns

B2B can also be unicorns

B2B unicorns The Business to Business (B2B) context has shown continuous expansion and innovation over recent years, as the offer of new types of products and services designed for this specific business dimension grows. An ambition that is...

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How to get to unicorn

How to get to unicorn

How to become a unicorn Unicorn companies are those that reach a valuation of 1 billion dollars without being listed on the stock exchange. Given their rarity, they are called unicorns. The term was coined by Aileen Lee, the founder of Cowboy Ventures, in 2013 and there are several...

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The unicorn factory

The unicorn factory

Whether dealing with investors, future partners or potential customers, being able to captivate the public is one of the most important skills for an entrepreneur in today's reality. Especially for those who aspire to be a unicorn. Any good...

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Ambition to be a unicorn

Ambition to be a unicorn

Start-up can be defined as an innovative company at an early stage, with great growth potential. Start-up conveys the idea of rapid evolution and high growth at an early stage of the business, i.e. a vision that turns into the creation of a...

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