SayU Blog | Strategy, B2B Communication and Marketing

Current Trends in Corporate Branding: What Companies Must Keep Up With

Mar 3, 2026

Today's corporate brands operate in an environment where sustainability requirements, geopolitical changes and digital acceleration constantly intersect. IMD's analysis highlights the growing importance of integrating sustainability into...

Strengthening corporate reputation across borders

Mar 3, 2026

In a context where organizations operate in multiple geographies, reputation and communication strategies can't just scale - they have to travel. The PRLab guide emphasizes that international PR requires cultural sensitivity and a narrative of...

Communicating for Responsible Growth

Mar 3, 2026

In a business context where growth ambitions increasingly clash with social expectations, the challenge is no longer just to grow, but to grow responsibly. McKinsey & Company's recent “triple-play” analysis shows that companies that...

Turning Disruption into Strategy

Mar 3, 2026

Disruption is no longer an exception. It has become the permanent operating environment of organizations. The latest USC Annenberg Global Communication Report shows that communication leaders face the challenge of managing constant change without...

Euromaster increased the number of training hours for its employees by 18%

Jan 5, 2026

Last year there were 6,733 registrations for courses in the workshop network, five times more than in 2023. In addition to mobility assistance, safety was at the heart of the actions In 2024, Euromaster increased the number of training hours for its...

From first conversation to commitment: how to build trust with the customer

Dec 29, 2025

Trust is the silent foundation that underpins any solid relationship between consultant and client. It doesn't come about by chance: it is built. It requires intention, method and the ability to deeply understand who is on the other side. This is exactly what the five phases reveal...

The Trust Equation: Why Intimacy and Low Self-Orientation Define Valuable Relationships

Dec 29, 2025

Trust remains the foundation of any effective professional relationship. For consultants, trust is not just a concept, but a vital factor for business growth. Understanding the elements that shape trust is therefore essential. Here, the...

Because customers are looking for relationships, not just solutions

Dec 29, 2025

Contrary to popular belief, trust does not develop all at once and is not something that is built up over time in a linear fashion. Trust grows gradually, shaped by critical moments in which decisions, actions or even silence have a...

From Technique to Empathy: The skills that create lasting business relationships

Dec 29, 2025

In a business environment marked by speed, complexity and increasing demands, the role of the trusted advisor has gained unavoidable relevance. It is no longer enough to master technical knowledge: the professionals who truly stand out are those who...

U’ve got mail

Categories

What three things should RV travelers check to avoid problems?

Current Trends in Corporate Branding: What Companies Must Keep Up With

Strengthening corporate reputation across borders

Communicating for Responsible Growth

Turning Disruption into Strategy

Euromaster increased the number of training hours for its employees by 18%

From first conversation to commitment: how to build trust with the customer

The Trust Equation: Why Intimacy and Low Self-Orientation Define Valuable Relationships

Because customers are looking for relationships, not just solutions

From Technique to Empathy: The skills that create lasting business relationships

NEWSLETTER

Lisbon

ENQUIRIES

Sayu