SayU Blog | Strategy, B2B Communication and Marketing

Case study: how a New Zealand speeding ad changed global behavior

Oct 2, 2025

Changing ingrained behaviors is one of marketing's biggest challenges, especially when it involves something as personal and emotional as the way we drive. In 2014, the New Zealand Transport Agency (NZTA), in partnership with Clemenger BBDO, launched...

Develop integrated global marketing communication programs

Oct 2, 2025

In today's interconnected world, brands must do more than just translate their messages into different languages. They have to adapt their entire marketing communications strategy to reflect the needs, behaviors and relationships of global customers. É...

Case Study: Macmillan's “Not Alone”, a master class in Integrated Marketing Communication

Oct 2, 2025

In the world of modern marketing, consistency is key. Whether a brand is increasing awareness, raising donations or creating long-term loyalty, Integrated Marketing Communications (IMC) ensures that all touchpoints work together...

Why is integrated communication important for your brand?

Oct 2, 2025

In today's hyper-connected world, the public interacts with brands across dozens of platforms, often simultaneously. Whether it's a tweet, a product label, a call to customer service or a press release, each point...

Euromaster: How Heat Crystallizes Tires

Sep 1, 2025

What are aged tires and how do they relate to the sun and heat? Euromaster warns of the common signs of this tire anomaly, such as the appearance of visible cracks, a more rigid structure and unusual noises during driving...

The power of the Integrated Marketing Communication Strategy

Sep 1, 2025

Today, consumers are exposed to between 4,000 and 10,000 marketing messages a day, which makes it increasingly difficult for brands to capture and retain attention. In this crowded environment, a CIM strategy (customer intelligence...

The advantages of Integrated Marketing Communication

Sep 1, 2025

The benefits of CIM (Integrated Marketing Communications) are becoming increasingly clear as digital marketing transforms the way brands communicate with consumers. With the public exposed to thousands of marketing messages...

Understanding the customer perspective in Business-to-Business (B2B)

Sep 1, 2025

Understanding the customer's world In today's rapidly evolving business landscape, companies must prioritize understanding their customers' perspective to remain competitive. With advances in artificial intelligence (AI), economic uncertainty and...

The advantages of diversity in communication and marketing teams

Sep 1, 2025

In today's fast-paced and constantly evolving business environment, diversity in communications and marketing teams offers companies a distinct competitive advantage. Teams that bring together individuals from varied backgrounds foster...

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SayU & Dyspadel Join Forces to Create a New Communication Format

Case study: how a New Zealand speeding ad changed global behavior

Develop integrated global marketing communication programs

Case Study: Macmillan's “Not Alone”, a master class in Integrated Marketing Communication

Why is integrated communication important for your brand?

Euromaster: How Heat Crystallizes Tires

The power of the Integrated Marketing Communication Strategy

The advantages of Integrated Marketing Communication

Understanding the customer perspective in Business-to-Business (B2B)

The advantages of diversity in communication and marketing teams

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