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The importance of SEO for content marketing

The importance of SEO for content marketing

Feb 14, 2018

The importance of SEO for content marketing When it comes to digital marketing strategies, it's impossible not to talk about SEO (Search Engine Optimization) and SEM (Search Engine Marketing). It's simple and quick to understand the importance of these tools for your...

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#4PRGeeks | The importance of leadership and corporate values

#4PRGeeks | The importance of leadership and corporate values

Feb 13, 2018

Leaders - The importance of Leadership and Corporate Values Companies that have or develop leaders tend to achieve success in their industry. It's natural to associate great companies with great leaders, and the truth is that the leader plays an extremely important role in...

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#4PRGeeks | The new paradigm in customer relations

#4PRGeeks | The new paradigm in customer relations

Feb 8, 2018

The gap between what customers expect from brands and what they actually offer is one of the main challenges in today's marketing context. Some brands have established customer contact points and feedback platforms, but the...

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Digital engagement

Digital engagement

Jan 10, 2018

Engagement To understand the results we are having with the strategy and actions being implemented, it is necessary to evaluate our performance. In other words, if you want to understand your audience's feedback, you need to evaluate their engagement with your strategy and actions...

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5 tips for creating a PR plan.

5 tips for creating a PR plan.

Dec 28, 2017

Tips for creating a PR plan. The goal of creating a PR plan is usually: to increase awareness of a company or organization in entering new markets, segments, or a new product or division. These are the five tips for creating...

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Public Relations VS Advertising

Public Relations VS Advertising

Dec 28, 2017

Public Relations VS Advertising PR professionals are responsible for the brand's image, reputation, and the business results. Advertising is an aspect of public relations strategy. The main differences are: Messages and identity: perhaps the duty...

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The effectiveness of Influence Marketing

The effectiveness of Influence Marketing

Dec 28, 2017

The effectiveness of Influencer Marketing Popularity is very versatile. Social media offers powerful platforms for connecting with fans by subtly selling products or services on behalf of brands. Influencer marketing has become a powerful weapon...

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A new digital capital

A new digital capital

Dec 4, 2017

A new digital capital As online platforms become overloaded with ads and various campaigns, brands face the challenge of identifying new formats to connect with their audience. One growing trend they should pay attention to is...

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