Branded Content é uma forma de associar a marca com informação ou entretenimento, que muitas vezes têm mais valor para o consumidor do que uma associação a publicidade, com frequência é ignorada ou até contraproducente. Mas para que seja eficaz e tenha...
7 steps to outlining a successful communication strategy Communication is increasingly becoming a key factor in the success of organizations. 7 steps to outlining a successful communication strategy One of the reasons why we are experiencing a market where...
Competitive Intelligence or Business Intelligence is linked to the process of collecting, organizing, analyzing and monitoring information that supports the business. Business Intelligence is a very important strategy for staying informed about the actions of...
Setting the right objectives is the first step to success. This is because objectives reflect the vision the organization has for its own future. To help us define good objectives, which as a rule should be detailed and concrete, the...
Learn how to boost your company's online reputation Nowadays, an organization doesn't exist in the eyes of the public if it isn't present on social media, has a website or appears on Google. It is increasingly necessary for organizations to leave some...
Creating a company Being an entrepreneur has a lot to live up to. It's being here and there at the same time, it's doing 6 things simultaneously and still managing to have time for activities outside the organization. If you already have the idea, get organized and start by understanding what the...
MILLENNIAL GENERATION Time for entrepreneurs The time for entrepreneurs is here and, from the number of startups being born every day, it is here to stay. This is one of the signs of the current market evolution and cannot be ignored. The will to power has given way to the will to...
Creating your own project also means being able to work as part of a team. We need others for everything. In turn, working as part of a team can be a complicated task, requiring strong emotional intelligence. In this case, the ability to add value and generate...
Do you want to start a business but lack ideas? There are various techniques you can use to unleash your creativity. These techniques force you out of your comfort zone, allowing you to explore your creativity, your more innovative side and...
Company communication = Human Resources? They are not synonymous. Both the Communications department and the Human Resources department are essential to an organization. However, what often happens is that companies think of communication in an extremely...
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