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The challenge of global marketing: speaking with one voice in a thousand different languages
Oct 31, 2025

The challenge of global marketing: speaking with one voice in a thousand different languages

This article is the fourth in our series on Integrated Marketing Communications (IMC), based on the insights from *Integrated Marketing Communications: A Global Brand-Driven Approach* by Philip J. Kitchen and Marwa E. Tourky. As the world becomes more ...
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The Secret to Getting Results 

The Secret to Getting Results 

Mar 29, 2019

Press Relations with results: what is the secret? The main goal of any public relations professional is to get journalists to publish their stories and thus get quality results for client brands or organizations. A...

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Follow Up - Its importance

Follow Up - Its importance

Mar 29, 2019

Follow Up - Know its importance Every brand wants to appear in the media as many times as possible. However, even with the enormous growth of online media, the truth is that media space is increasingly limited. As a result, follow up to...

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Is the client wrong? - What to do in this situation

Is the client wrong? - What to do in this situation

Mar 29, 2019

Is the customer wrong? - What to do in this situation "The customer is always right," is one of the phrases we hear over and over again. However, despite being a good guiding principle, the customer is not always right. So what should we do when...

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Crisis Situation - When is the right time to respond?

Crisis Situation - When is the right time to respond?

Mar 29, 2019

Crisis Situation - When is the right time to respond? In a crisis management context, and regardless of the brand or organization in question, there is always one question: should we respond? And if we decide to do so, there is another question that must also be considered...

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The Importance of Crisis Management

The Importance of Crisis Management

Feb 28, 2019

The Importance of Crisis Management In a crisis situation, of whatever kind, there are choices to be made. Sometimes, and especially when we're talking about a certain type of brand or organization, there's a temptation not to want to face the...

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The Past is No Longer Really the Past

The Past is No Longer Really the Past

Feb 28, 2019

The Past is No Longer the Past The past is no longer the past, given the level of media coverage of the societies in which we live. The internet and social networks have made it very easy for past actions - whether they be those of a brand, organization or person in...

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How to cultivate a relationship with the media

How to cultivate a relationship with the media

Jan 31, 2019

Media Relations - How to cultivate one? One of the main concerns of any communications professional should be to create an excellent relationship with the media. Regardless of the area or organization in question, journalists are one of the main...

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The importance of social responsibility for an organization

The importance of social responsibility for an organization

Jan 31, 2019

According to a study carried out in 2016 by PwC, 64% of CEOs consider social responsibility to be essential to the success of their business activity. It's quite curious to realize that the managers themselves already recognize the importance of applying this type of...

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